Knowledge is the central asset in the consulting business, technical expertise as well as the understanding of what is driving companies today and in the future.
Mainland's intellectual capital is reflected in numerous reports, studies, lectures, articles and books, which are closley linked to our main focus on strategy, marketing and organisation.
Find here a selection of our publications:
Advantage Through Innovation
A number of factors (internal and external
to the company) facilitate successful and marketable innovations.
more [german]
Innovation and Strategy
6 guidelines for an efficient strategic management of the innovation process.
more [german]
Cluster: The Meaning Behind the Concept
Economic growth has - above all - a regional dimension. more [german]
Modern Supply Chain Management: Basic Principles for Successful Strategies
Economic pressures and the dramatic technological change put the SCM-Process and its potential effects on profitability into the spotlight.
more [german]
Strategic Business-Analysis
Two basic conditions have to be satisfied to ensure the long-term success of a company: first, the willingness of managers to leave the beaten tracks of traditional business and, second, their ability to formulate strategies, consistent throughout all levels of the firm.
more (
220kB) [german]
Strategic Analysis of the Value chain
The foundation for every successful business area strategy consists of an inventory and critical examination of a company's ressources - types, quantities and structures.
more ( 205kB) [german]
The Discreet Charms of Ingredient Branding
Around 70% of managers in the US wouldn't buy computers not equiped with Intel-processors. Those who would, accept alternative products only at significant price reductions. How is it possible for a single firm to develop such a strong market position?
more [german]
Electrons and Retail Business
Today, success in the retail business depends on the abiliy to fully exploit the potentials of sales channels.
more [german]
Effective Pricing in the Area of Life Science
In value-orientated companies the foremost task of management is to secure sustainable profitability
more [german]
Customer Relationship Management Revisited: A Business Model Between Theory and Practise
Superlatives dominate discussion around CRM. What real value does the business model hold for modern companies?
more [german]
