No other sector has undergone such dramatic changes in recent year as the energy and utility sector. The developments were sparked by the global trend towards liberalisation of markets for a whole range of different utilities.
A New Framework of Doing Business
In central areas of the sector, e.g. the power industry, opening up the market has fundamentally altered the internal workings of the affected branches, sparked fierce competition and started a process of consolidation.
At the same time, however, companies in the market have more strategic options, whether through the establishment of institutionalised commodity markets (back-end) or generally through the opening up of markets and the access to new customers (front-end). Competition has also created a new kind of cost-awareness among companies and shifted business focus toward the needs of the customers.
Challenges
New market conditions represent a major challenge for the companies in the sector. Innovative solutions to central questions must be found: Where on its value-chain does the company face competition and what are the most effective ways to secure business? Which alliances and partnerships are strategically the most useful? Which market segments should be targeted in the long term and which products or services should be introduced as a consequence? Or, how can companies increase the effectiveness and efficiency of sales?
Mainland and the Utility Sector
Having many year of experience in the international utility business, our experts provide first class support to companies which are in the process of adapting to the new environment.
We advise our clients on
- positioning the company in the market and strategy controlling
- improving structures and processes in the areas of marketing and sales
- product development and introduction
- acquisition and integration of businesses
Our expertise also covers the political and economic aspects of market liberalisation where we offer support in the course of legal procedures before national and international regulatory bodies. |
