Liberalisation, globalisation and technological change: 3 dominant forces, which in recent years have transformed the competitive environment for companies in the financial sector and continue to exert a decisive influence. Entering the market has become easier for new players making use of modern sales channels and outsourcing business processes to compete against incumbents.
Challenges
The resulting drop in margins and the continuing erosion of client loyalty demand innovative new business models, which have to build on optimal customer segmentation and on the commitment to a higher product and service quality.
Mainland and Financial Services
Our experience in the industry and our high level of expertise make us an effective partner for companies in the financial service sector. Mainland offers support in the following areas:
- market research and segmentation
- strategy develpoment and positioning
- Branding
- product develoment and introduction
- pricing
- process engineering
- channel management and market partnerships
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