Education in Europe is currently going through one of the most dramatic changes in its history. This is particularly true for the "post-secundary" sector, in which liberalisation has led to an increase in transnational competition for "customers". Universities and colleges are coming under pressure not just as a consequence of the policies of the European Union but also because of the difficult situation of state budgets.
Challenges
New legal frameworks are shifting the initiative away from governmental bodies to the individual universities and colleges giving them a leading role in shaping their future. Institutions of the sector now have more opportunities than ever before to position themselves strategically on international markets for services in the areas of education and research.
Mainland in the Area of Universities
Mainland helps clients to take full advantage of the new opportunities in their markets and to find competitive and innovative solutions in the areas of organisation and services.
We offer expertise in the following fields:
- market research/-analysis
- strategic positioning
- strategy controlling
(e.g. balanced scorecard)
- change management/organisation
(e.g. performance support systems)
- branding/communication
- customer relationship management (e.g. alumni clubs)
- pricing of university services
- financing systems
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